An elegant new brand for the Town that reflects their history and natural beauty.
We created the destination marketing strategy and refreshed branding for the town of Danville, California. The new marketing and branding supports Danville’s local economic vitality and keeps them competitive with nearby destinations. We designed a striking new identity for the Town that reflects their history and natural beauty. A new suite of custom imagery and logomarks stand out no matter the medium or size. We also created a new tagline (“Live Locally”) and a new shop-local destination marketing strategy and campaign.
We built the brand collaboratively with town staff, elected officials, local businesses, and residents. Our process included a brand workshop for over 20 stakeholders, interviews with over 50 locals, and in-person discussions at town council meetings. Each of these conversations lead to a stronger brand and more buy-in.
Bellweather’s founding trio is a true “Dream Team.” Through a thoughtful tailored approach, this team, developed a unified “Live Locally” branding campaign for the Town of Danville that resonates with the community and will remain relevant for years to come.Jill BergmanEconomic Development Manager, Town of Danville
Key Art: Cyanotypes
Another key component of the brand is the use of cyanotypes. Cyanotypes are vibrant blue photographs created not with a camera, but rather through a 200-year-old process of mixing light-sensitive chemicals and exposing the prints to the sun. We created some of the images using local plants and materials, and Danville locals and Town staff created some as well.
Destination Marketing Strategy
We also provided the destination marketing strategy for the town to support economic vitality for local businesses. The campaign we created called “Live Locally,” is the consumer-facing centerpiece of the marketing strategy, and includes event promotions, a printed “Live Locally Guide,” and a new Instagram marketing strategy.
It all starts with a conversation.
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