NYC Kids Rise
A multilingual brand for the new nonprofit.
NYC Kids Rise
We created the nonprofit branding, materials, and website for NYC Kids Rise. The nonprofit works to expand economic opportunity for all families within NYC through saving for college. Their pilot audience is perhaps the most diverse on the planet: the families within District 30 in Queens, New York.
Working closely with the nonprofit staff and families, we led several brand workshops and focus groups to build the brand and messaging together. Because of this collaboration, we were able to deliver a brand that is unified, responsive, and inspiring. All materials were designed in ten languages, and the website is built to flawlessly handle any of the 110 languages supported via Google Translate.
A Collaborative Process
We involved our client, their stakeholders, and families within District 30 from the beginning. We led several brand workshops and parent discussions (each done in three languages), each step helping generate ideas and refine the visuals and messaging. Several brand strategies came from these conversations, including the final color palette, tagline, and photography style.
We designed every printed piece of the nonprofit branding in ten languages, including Spanish, Haitian Creole, Korean, Arabic, and Urdu. We also provided messaging direction and strategy, helping the nonprofit’s complex goals stay engaging and understandable across their diverse audiences.
Multilingual, Responsive Website
The website flawlessly transitions between the 110 languages offered via Google Translate, adapting custom CSS for each localization in conjunction with careful responsive web typography. The site is was built following a mobile-first strategy, meaning that all design choices for the nonprofit website were designed to be flawless on mobile phones.
Video and Photography
We shot all the imagery for the nonprofit branding and campaign. We photographed local families from District 30 for all campaign images. We also wrote, designed, and created the introductory video concept, which has parents tell the story of the nonprofit.
It all starts with a conversation.
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