OUR BIG IDEA
We developed the inaugural brand and campaign for NYC Kids RISE, a non-profit working to expand economic opportunities through college savings accounts. The pilot audience is perhaps the most diverse on the planet: Queen’s School District 30.
Through in-depth research, we led the nonprofit to launch. Working closely with NYC Kids RISE staff and families, we led several brand workshops and focus groups to build the brand and messaging together. Because of this collaboration, we delivered a brand that is unified, responsive, and inspiring. All materials were designed in ten languages, and the website is built to flawlessly handle any of the 110 languages supported via Google Translate.
Through in-depth audience research, we led an unknown nonprofit to a launch with near-universal (96%) engagement.
We designed all materials in ten languages, and the website flawlessly transitions between all 110 languages supported via Google Translate.
