A new standard for report design and civic branding.
We designed the report, brand, and website for OneNYC: The Plan for a Strong and Just City. OneNYC is a groundbreaking effort to address New York City’s long-term challenges: the forecast of 9 million residents by 2040, changing climate conditions, an evolving economy, and aging infrastructure. We provided the design throughout—from custom icons, photography direction, infographic design, report design, and responsive website design. The project sets a new standard for civic design and branding, and builds upon the 2015 OneNYC report (which we also designed).
The big ideas and progress are easy to spot in the report design. Each of the four sections starts with bold graphics and a clear infographic that shares the progress made on each initiative. The following pages detail each of the progress indicators, weaving together custom icons and infographics alongside the text and photographs.
It can be hard to spot highlights within complex data, and oversimplifying information can leave crucial things out. To solve this, we designed call-outs within the graphics, making complex charts easily scannable.
The responsive website uses graphics from the publication alongside large-scale imagery and video. The color palette is woven throughout, helping make the navigation clear between sections and content. We worked closely with the incredible team at NYC Mayor’s photography office to source the images.
NYC Report Design
We have designed and/or creative directed over seven reports for New York City, including reports for Affordable Housing, NYCHA, Workforce Development, and New York Works for NYC EDC. The original report we did for NYC was Housing New York: A Five-Borough Ten Year Plan, and that report design now serves as the template for many official NYC reports.