See Your City

Reframing the lesser-known as exotic destinations.

See Your City
See Your City Brand
See Your City Brand
Season 2
Season 2
Social Media Integration
Social Media Integration
The Results
  • +Over 50 million impressions of the campaign to-date
  • +Over 90 social ambassadors with a cumulative reach of over 22 million users promote #SeeYourCity
  • +Over 475,000 unique visitors to website
Responses from the Press:
  • Perhaps the most creative design element of the campaign is a series of illustrated stamps and scenes created for five of the highlighted neighborhoods. Famous sites are reimagined as cartoon locations and outlined on the stamps.”
    Skift
  • Like the first campaign, street art is a highlight. NYC & Company’s creative team has designed vintage-inspired posters on each of the neighborhoods that will be displayed on close to 200 bus shelters throughout the city.”
    Shivani VoraThe New York Times
  • With so few Americans taking full advantage of their vacation days, local travel hits the sweet spot between taking a break from reality and keeping costs low. NYC & Company is smart to target this easy-to-access 'visitor' base.”
    Samantha ShankmanSkift
It all starts with a conversation.
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