Baltimore x CIAA Tournament Campaign - Bellweather

“This could be Baltimore’s Super Bowl.”
—Al Hutchinson, president and CEO of Visit Baltimore

Project Team

Louis Lee

Chief Creative Officer

Qadir El-Amin

Designer

Grace Han

Senior Designer

Anamika Singh

Designer

Louis Lee

Chief Creative Officer

Qadir El-Amin

Designer

Grace Han

Senior Designer

Anamika Singh

Designer

The Central Intercollegiate Athletic Association (CIAA) is bringing its popular men’s and women’s basketball tournaments to Baltimore for three years starting in 2021. The potential economic impact is significant: $50 million projected, according to the Baltimore Sun.

Visit Baltimore asked Bellweather to come up with a logo, tagline, and visual brand for this exciting move. An electrified color palette paired with layered gradients helps project energy and excitement. The player silhouettes were drawn to become visual frames for the tagline “Raising the Game.”

To help get fans excited about the move, Bellweather designed t-shirts, pins, printed material, and a booth for the 2020 event. The new brand stood apart at the event and got fans excited for what’s to come in Baltimore.

Sector

Destinations & Tourism

Discipline

Brand Strategy
Campaign Development & Optimization
Destination Branding

Client

Visit Baltimore

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