Close
Détroit Is The New Black Brand + Marketing

A flexible, forward-looking brand and marketing strategy for a leader in the Detroit design scene

Inspired by Detroit's history and Détroit Is The New Black's vision, Bellweather helped relaunch the brand and streamline marketing efforts. Started by founder Rosalyn Karamoko as a t-shirt line, the DITNB brand is a leader in the Detroit design scene and has grown to include events, international pop-up shops, and designer collaborations. The company needed a brand in order to grow. We delivered brand guidelines and a forward-looking marketing strategy to strategically broaden the DITNB audience.

The Results


increase in sales

increase in organic searches.

Project Attributions and Credits:

Sector
  • Non-Profit
  • Travel & Tourism
Disciplines
  • Branding
  • Research + Strategy
Client Détroit is the New Black
Team
  • Emily Lessard, Chief Strategy Officer
  • Louis Lee, Chief Creative Officer
See All Case Studies
Détroit Is The New Black Brand + Marketing

A flexible, forward-looking brand and marketing strategy for a leader in the Detroit design scene

Détroit Is The New Black Brand + Marketing
When we first met with Bellweather Agency, we were a small local start-up. Bellweather saw our potential and gave us the tools and creative content to become a national brand. We couldn't be more stoked!
Roslyn Karamoko
Founder, Détroit Is The New Black

The Results


increase in sales

increase in organic searches.