Yes, just three things make the best tourism websites in 2021. Each of these recommendations incorporates new technology built to make your site engaging, mobile-first, and mobile-fast. Mobile-fast is a new term Bellweather has coined to highlight how important speed is when it comes to the mobile web. More and more, Google and consumers are prioritizing speed just as much as design and content. Read on to find out more.
Some DMO sites we’ve designed:
We are leaders in destination website design. There is only one DMO website that’s won the Webby for Best Travel Website in the past ten years and we designed it. We were recognized by the Webbys again in 2019 and 2020 for Best Visual Design for our work for GoBreck. On top of that, our website design and strategy lead to huge leaps in traffic and search. NYCgo‘s visitors increased by 20% since our redesign, and GoBreck’s organic traffic has grown by 79% since our overhaul. GoBreck has also won Best Mobile Site by The Web Marketing Association (WMA), and Outstanding Travel Website by the WebAwards. We also led the website relaunches for Brooklyn Bridge Park and Visit Baltimore, which both have had very exciting early results! (As you can tell, we love bringing destinations to life on the web.)”
Here’s what makes the best destination websites hum in 2021:
First, let’s talk about why speed is important. Speed results in higher engagement in the form of low bounce rates. According to Google, bounce rates grow if a site does not load within a second:
Google will also be looking at speed for search result placement in spring 2021. Google has shared that Core Web Vitals will be a determining factor in search rankings in April 2021. One of the elements of Core Web Vitals is what’s known as Largest Contentful Paint (LCP)—or the time it takes for your website to render. The best destination websites will be built for speedy LCP (within a second) in 2021 and beyond.
To be mobile-fast, the best travel websites need two things working together:
At Bellweather, we build travel websites to load lightning fast on mobile. This means minifying our code and building automatic compression into all of our websites. This work is below the hood, but it leads to our websites loading within a second. We’ve also made a commitment to working with the fastest hosting partner out there: WP Engine for our WordPress or headless-WordPress clients. WP Engine has seen shown in several studies to be the quickest server for WordPress sites, period.
Now that the website loads quickly, let’s talk about content:
It’s really this simple: is your content engaging? Does it connect with your target audiences? Does it answer the questions people are asking in 2021? We can help you find out. We collaborate directly with our clients and their audiences to uncover information architecture plans that revolve around data and audience-driven insights, not guesswork.
GoBreck’s Navigation Structure and Content Audit GoBreck’s Content Structure
The best tourism websites in 2021 focus on creating highly engaging content that answers audiences’ questions directly. This leads to better search rankings, which leads to getting content in front of the largest audience with the highest level of engagement. Google rewards websites that have low bounce rates with top placement in search results.
In part because of the content audit and information architecture improvements we made with GoBreck, organic visits are up 79%.
Finally, let’s talk about Structured Data.
Google can’t figure out the structure and nuances of your website content. It doesn’t know that your Oktoberfest celebration is a yearly event, it can’t figure out that it lasts for a three-day weekend, and it doesn’t know the dates for 2021. It knows you have a webpage called Oktoberfest 2021, but besides finding it (if you’ve set it up properly for SEO), Google can’t tell a visitor anything else.
Google needs your help to figure out your content’s meaning. Enter Structured Data. Structured data is code that tells Google the important context for your content: like the dates of your festival, the location, and even that Oktoberfest is a festival.
Once you wrap Structured Data around the relevant information, Google can do amazing things with your content. It can tell a visitor that Oktoberfest is a festival, that it happens yearly, and share its dates. It can share a thumbnail image of the event, show where the event is on a map, and help plan travel directions. It also does something incredible for us SEO nerds: it puts your content at the very top in search results, with an extra bit of design attention too.
Search results for Oktoberfest on the GoBreck website
We built GoBreck to flawlessly collaborate with Google. We built Structured Data into our site for GoBreck, and the results are beautiful and engaging. (In fact, we share design credit with Google when it comes to Structured Data.) The best tourism website design recognizes that we need to collaborate with Google and other technology partners. Tech integration today means much more than showcasing an Instagram feed on your website.
It’s exciting to plan for our future selves, but we believe it’s crucial to be a part of the emerging technologies offered by Google search. The best tourism website design is the design that gets your destination in front of the largest audience and broadens your customer base, today. Our opinion: hire the best destination website agency to build you an inspiring website that’s mobile-fast, highly engaging, with structured data integration for the biggest audience gains. Be mobile-first and mobile-fast.
New York, NY (February 20, 2019) — NYC Pride revealed 2019’s official campaign for WorldPride 2019 | Stonewall 50, featuring over 30 portraits of leaders and luminaries within the LGBTQIA+ movement paired with iconic imagery from the past 50 years of NYC Pride.
“This year’s campaign connects the moments of WorldPride and Stonewall 50 with decades of celebrations and historic events in New York City,” says Chris Frederick, Executive Director of Heritage of Pride, the nonprofit organization responsible for NYC Pride and WorldPride 2019 | Stonewall 50. “We invite the world to join us in New York City this June and make their moment where the movement was made.”
“The talented leaders and influencers from the LGBTQIA+ community displayed within the campaign represent the unique span of our community and provide visibility and representation to those who’ve paved the way and the next wave of innovators,” says Eboni Munn, Communications Manager of Heritage of Pride.
The campaign was photographed by Mamadi Doumbouya and features over 30 portraits of the LGBTQIA+ community, including:
The campaign also includes historical images from NYC Pride’s archives, The Lesbian, Gay, Bisexual & Transgender Community Center, and the New York Public Library’s Diana Davies’ photographs collection, among other institutions and archives.
“We are honored to weave together images and video from the past 50 years of art, events, and protest into a single campaign for WorldPride and Stonewall 50,” said Emily Lessard, Chief Creative Officer of Bellweather, the creative agency responsible for the campaign. “The NYC WorldPride portraits are compelling, heart-stopping, and paint a picture of the movement today,” said Louis Lee, Creative Director at Bellweather Agency.
NYC WorldPride 2019 | Stonewall 50 will take place from June 1 to June 30. This year’s events will include renowned events such as NYC Pride March, PrideFest, Pride Island, returning events such as the Human Rights Conference, GameChangers, culinary event Savor Pride, and more. NYC & Company, the official tourism and marketing agency for New York City, expects NYC WorldPride 2019 | Stonewall 50 to draw over 3.5 million visitors this year—an increase of 50% year-over-year.
Each year, NYC Pride gives back to the local community through volunteering and awarding grants to local LGBTQIA+-serving organizations.
For a calendar of WorldPride | Stonewall 50 events or to learn more about community grants, visit: www.worldpride.org
About NYC WorldPride 2019 | Stonewall 50
WorldPride 2019 | Stonewall 50 honors and celebrates the Pride movement and the 50th anniversary of the Stonewall Uprising. It’s the first WorldPride hosted in the United States, and the second North American WorldPride in the event’s nearly 20-year history.
Cathy Renna | Media Consultant at TargetCue
James Fallarino | Media Director, Heritage of Pride
Eboni Munn | Communications Manager, Heritage of Pride
About Bellweather Agency
Bellweather Agency specializes in creative and marketing for cultural institutions and the travel and tourism industry. Started in 2016 by Emily Lessard, Louis Lee, and Jessie Moore, the agency has offices in New York City, Philadelphia, and San Diego. For more information, please visit www.bellweather.agency
About Heritage of Pride
Heritage of Pride, Inc. is the volunteer-directed organization behind the official NYC Pride roster of events. 2019 NYC WorldPride Stonewall 50 will include more than 50 different Pride events for LGBTQIA+ and allied people of all ages, taking place during the last two weeks of June. Heritage of Pride’s mission is to work toward a future without discrimination where all people have equal rights under the law. We do this by producing LGBTQIA+ Pride events that inspire, educate, commemorate and celebrate our diverse community. For more information about NYC Pride and WorldPride 2019 | Stonewall 50, including opportunities to volunteer, sponsor, or purchase tickets, visit www.worldpride.org.