Our research and strategy resulted in several new pieces of content, including first-person visitor tips, expansive FAQ sections, and a bespoke map. The strategy was developed from dozens of interviews with local leaders and business owners, along with an exhaustive SEO audit.

We built upon Visit Napa Valley’s existing brand to create a lush web experience. The valley-shape found in the logo becomes a way to crop images while also guiding a visitor down the page. We also added illustrations and atmospheric gradients to the brand toolkit to speak to the verdant wonderland of Napa Valley.