New York Works Case Study — Bellweather Agency

Project Team

Emily Lessard

Strategy + Marketing

Louis Lee

Creative Direction

Jessie Wick

Operations

Emily Lessard

Strategy + Marketing

Louis Lee

Creative Direction

Jessie Wick

Operations

We designed the report and website for New York Works: Creating Good Jobs. New York Works is a forward-looking plan to create 100k jobs in 10 years for NYC.

We provided the design throughout—from custom icons, photography direction, infographic design, print design, and responsive website design.

PRINT DESIGN

A key part of the print design strategy was to create graphics that could make complex ideas engaging and tangible. The infographics and pull quotes come alive via bold typography and vibrant colors, becoming exciting visual anchors for the content. Our suite of custom illustrated icons—which represent different goals, industries, and ideas—are reusable in presentations, videos, and on the website, making the brand consistent across different platforms and giving the client a streamlined toolkit to engage audiences in any context.

RESPONSIVE WEBSITE

The responsive website blends content with opportunities for action (such as job postings and resources), which engages audiences more deeply with the organization. The homepage design helps diverse audiences quickly find relevant content and discover information they may not otherwise have known.

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