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NYC Kids RISE Brand + Campaign
A multilingual, community-driven brand and campaign for the launch of a future-thinking non-profit
Through in-depth audience research, we led an unknown nonprofit to a launch with near-universal (96%) engagement. Our audience-focused strategy works everywhere—even one of the most diverse counties on the planet.
Project Attributions and Credits:
Sector
- Government
Disciplines
- Branding
- Campaign
- Research + Strategy
Client
NYC Kids RISE
Website
http://nyckidsrise.org
Team
- Emily Lessard, Chief Strategy Officer
- Louis Lee, Chief Creative Officer
- Qadir El-Amin, Designer
- Sophie Roberts, Senior Copywriter
NYC Kids RISE Brand + Campaign
A multilingual, community-driven brand and campaign for the launch of a future-thinking non-profit
Through in-depth audience research, we led an unknown nonprofit to a launch with near-universal (96%) engagement. Our audience-focused strategy works everywhere—even one of the most diverse counties on the planet.
Disciplines
- Branding
- Campaign
- Research + Strategy
Project Attributions and Credits:
Client
NYC Kids RISE
Website
http://nyckidsrise.org
Sector
- Government
Team
- Emily Lessard, Chief Strategy Officer
- Louis Lee, Chief Creative Officer
- Qadir El-Amin, Designer
- Sophie Roberts, Senior Copywriter
