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NYC Pride 2014-16 Campaigns

Celebratory campaigns to inspire, educate, and commemorate

Bellweather led the creative strategy and direction for NYC Pride from 2014–2016 and again in 2019 for WorldPride, spanning more than 40 different events yearly and hundreds of pieces of bespoke advertising. The brand design includes the creative concept, photography direction, digital and print advertising, on-site signage, and publication design. Each year, we refreshed the visual identity by combining photography, custom illustrations, and handmade typography into unified and vibrant materials.

The Results


increase in attendance from 2014-16

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Campaign
Client Heritage of Pride
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
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NYC Pride 2014-16 Campaigns

Celebratory campaigns to inspire, educate, and commemorate

NYC Pride 2014-16 Campaigns
We worked closely with Bellweather to modernize the look and feel of NYC Pride. With this modernization of our image, we were able to increase attendance of NYC Pride for a new generation of LGBTQ individuals.
Chris Frederick
Managing Director, Heritage of Pride

The Results


increase in attendance from 2014-16