NYC Pride 2014-16 Campaigns
Celebratory campaigns to inspire, educate, and commemorate
Bellweather led the creative strategy and direction for NYC Pride from 2014–2016 and again in 2019 for WorldPride, spanning more than 40 different events yearly and hundreds of pieces of bespoke advertising. The brand design includes the creative concept, photography direction, digital and print advertising, on-site signage, and publication design. Each year, we refreshed the visual identity by combining photography, custom illustrations, and handmade typography into unified and vibrant materials.
The Results
increase in attendance from 2014-16
Project Attributions and Credits:
- Travel & Tourism
- Campaign
- Louis Lee, Chief Creative Officer
- Emily Lessard, Chief Strategy Officer
NYC Pride 2014-16 Campaigns
Celebratory campaigns to inspire, educate, and commemorate
Bellweather led the creative strategy and direction for NYC Pride from 2014–2016 and again in 2019 for WorldPride, spanning more than 40 different events yearly and hundreds of pieces of bespoke advertising. The brand design includes the creative concept, photography direction, digital and print advertising, on-site signage, and publication design. Each year, we refreshed the visual identity by combining photography, custom illustrations, and handmade typography into unified and vibrant materials.
Disciplines
- Campaign
Results
- 19% increase in attendance from 2014-16
Design for the Pride Guide
We also art directed the Pride Guide, designing 150+ pages of editorial and event information yearly.
The Results
increase in attendance from 2014-16
Project Attributions and Credits:
- Travel & Tourism
- Louis Lee, Chief Creative Officer
- Emily Lessard, Chief Strategy Officer
