NYC Pride - Event Marketing, Branding, and Design

“We worked closely with Bellweather to modernize the look and feel of NYC Pride. With this modernization of our image, we were able to increase attendance of NYC Pride for a new generation of LGBTQ individuals.”

Chris Frederick

Managing Director, Heritage of Pride

Project Team

Louis Lee

Creative Direction

Emily Lessard

Strategy + Marketing

Jessie Wick

Operations

Louis Lee

Creative Direction

Emily Lessard

Strategy + Marketing

Jessie Wick

Operations

From 2014–2016 and in 2019, we branded NYC Pride, one of the largest LGBT celebrations and commemorations in the world. The brand design includes the creative concept, photography direction, digital and print advertising, on-site signage, and publication design for the annual NYC Pride Guide. Each year we refresh the visual identity by combining photography, custom illustrations, and handmade typography into unified and vibrant materials. Attendance from 2014–2016 grew by 19% under our branding.

NYC PRIDE GUIDE

We provided the art direction and graphic design for the NYC Pride Guide—the largest Pride-focused magazine in the US, with over 100,000 copies printed. The 2016 NYC Pride Guide features custom hand-painted and spray-painted lettering throughout.

NYC PRIDE EVENTS

We designed and produced the advertising campaign and all the on-site event branding for 10+ NYC Pride programs, including: The March, The Rally, PrideFest, Family Movie Night, and Dance on the Pier. Our other event marketing and branding work includes Aperture galas and event design for NYC.

Sector

Destinations & Tourism

Discipline

Campaign Development & Optimization
Custom Publications & Editorial
Integrated Marketing Strategy

Client

Heritage of Pride

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