OneNYC 2019 Design and Strategy Case Study — Bellweather

Project Team

Sara Duell

Lead Design

Emily Lessard

Chief Strategy Officer

Louis Lee

Chief Creative Officer

Grace Han

Senior Designer

Qadir El-Amin

Designer

Alexia Escandon

Design

Kip Helton

Design

Sara Duell

Lead Design

Emily Lessard

Chief Strategy Officer

Louis Lee

Chief Creative Officer

Grace Han

Senior Designer

Qadir El-Amin

Designer

Alexia Escandon

Design

Kip Helton

Design

We have designed the report, brand, and website for OneNYC: The Plan for a Strong and Just City for the past four years. OneNYC is a groundbreaking effort to address New York City’s long-term challenges: changing climate conditions, a swelling population, an evolving economy, and aging infrastructure. We provided the design throughout—from custom icons, photography direction, infographic design, report design, and responsive website design. The project sets a new standard for civic design and branding, and it builds upon the 2017 OneNYC report.

PROGRESSIVE VISUAL SYSTEM

The report design makes it easy to spot the big ideas and the indicators of the city’s progress. Each of the four sections starts with bold graphics and a clear infographic that shares the progress made on each initiative. The following pages detail each of the progress indicators, weaving together custom icons and infographics alongside the text and photographs.

SCANNABLE CONTENT

It can be hard to spot highlights within complex data, and oversimplifying information can leave crucial things out. To solve this, we designed call-outs within the graphics, making complex charts legible.

Sector

Civic & Public

Discipline

Brand Audit & Research
Brand Strategy
Content Development & Strategy
SEO & Analytics
Website Audit & Strategy
Website Design & Development

Client

City of New York

View The Site

onenyc.cityofnewyork.u

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