Report Design Case Study — Bellweather Agency

Project Team

Emily Lessard

Strategy + Marketing

Louis Lee

Creative Direction

Jessie Wick

Operations

Qadir El-Amin

Design

Emily Lessard

Strategy + Marketing

Louis Lee

Creative Direction

Jessie Wick

Operations

Qadir El-Amin

Design

We designed the annual report and event branding for Philadelphia’s Shared Prosperity 2017, organized by the Mayor’s Office of Community Empowerment and Opportunity (CEO.) Shared Prosperity is a yearly report on the state of poverty and upward mobility in Philadelphia that fuses data, community trends, and future initiatives. The report becomes a valuable reference guide for Philadelphia’s elected officials, nonprofits, and citizens. We provided the design throughout—including custom infographics, photography direction, and overall visual branding.

REPORT DESIGN

The report weaves infographics, imagery, and text into a useful reference guide. Our layered design pairs quotes with data and trends with supporting infographics, telling the story of CEO’s comprehensive approach to combating poverty.

ON-SITE EVENT DESIGN

We also designed the Shared Prosperity event graphics, including event posters, printed folders, and presentation design.

Sector

Civic & Public

Discipline

Brand Audit & Research
Custom Publications & Editorial

Client

Philadelphia Office of Community Empowerment and Opportunity

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