LGBT Pride events that inspire, educate, commemorate, and celebrate diversity.
From 2014–2016 and in 2019, we branded NYC Pride, one of the largest LGBT celebration and commemoration in the world. The brand design includes the creative concept, photography direction, digital and print advertising, on-site signage, and publication design for the annual NYC Pride Guide. Each year we refresh the visual identity, combining photography, custom illustrations, and handmade typography into unified and vibrant materials. Attendance from 2014–2016 grew by 19% under our branding.
NYC Pride Guide
We provided the art direction and graphic design for the NYC Pride Guide—the largest Pride-focused magazine in the US with over 100,000 copies printed. The 2016 NYC Pride Guide features custom hand-painted and spray-painted lettering throughout.
We worked closely with Bellweather to modernize the look and feel of NYC Pride. With this modernization of our image, we were able to increase attendance of NYC Pride for a new generation of LGBTQ individuals. Chris FrederickManaging Director, Heritage of Pride, Inc.
NYC Pride Events
We designed and produced the advertising campaign and all the on-site event branding for 10+ NYC Pride programs including: The March, The Rally, PrideFest, Family Movie Night, and Dance on the Pier. Our other event marketing and branding work includes Aperture galas and event design for NYC.
- +19% increase attendee growth from 1.7M in 2013 to 2.1M in 2016
- +185M media impressions in 2016 alone
- +138% increase in corporate giving from 2015 to 2017
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