We’re thrilled to introduce Gracelyn Woods (she/her) as the newest member of our Bellweather team! She joins our senior leadership team as Chief Operating Officer, based out of our New York City office. To get started, we thought we would have some fun with a couple of rounds of question and answer:
New York City, NY (February 15, 2021) — Bellweather Agency is proud to announce that Gracelyn Woods has joined the senior leadership team as Chief Operating Officer. Woods’ decades-long experience leading and managing diverse teams and stakeholders will help Bellweather continue to deliver the pioneering work for travel, tourism, and government partners that the agency is known for.
What do the best tourism websites look like in 2021? The answer is more about what's below the hood than hand-drawn fonts or 360 video.
The new advertising campaign puts the spotlight on the Library’s visionary and expansive resources—such as coding classes, musical instrument lending, and streaming video services
New York, NY (February 20, 2019) — NYC Pride revealed 2019’s official campaign for WorldPride 2019 | Stonewall 50, featuring over 30 portraits of leaders and luminaries within the LGBTQIA+ movement paired with iconic imagery from the past 50 years of NYC Pride.
What is the difference between hiring a design agency versus a freelancer? What are the pros and cons?
Bellweather is a WBE/WOSB advertising and marketing agency, certified in NYC, New York state, and at the federal level.
Looking for a branding definition, and wondering about branding vs logo? What is branding, and why is a brand important?
Do you need a new logo? Wondering if your company logo needs a refresh, but not sure if it's just you? Great logos are memorable and well-made—they can withstand moving from digital to print flawlessly. Wondering how your logo stacks up?
Is Instagram for business worth it? Instagram can be an incredible platform...if you use it well. We know it can be overwhelming to start a new social channel from scratch, especially one that's image-heavy. We've condensed the most important Instagram insights we give to our clients here.
What is the difference between Pantone vs CMYK vs RGB? Are you looking for a royal blue color code in CMYK? Why can't your laser printer make bright orange? You’re not imagining things and you’re not low on ink or toner: there are some colors that standard office printers can never produce. These same colors are not printable via affordable postcards or brochures. What are these crazy colors, and why do they look so dull in print?
What are the best travel accounts on Instagram? Looking for some travel inspiration, or want to make your travel-focused Instagram account better?
It’s a delicate challenge to give an existing cultural brand a refresh, especially for a cultural institution as impactful and beloved as the Magnum Foundation. As with every rebranding we’ve done, we started by combing through what came before. We looked at the visual history of Magnum Foundation, and began to parse out what was distinctly Magnum-esque.
Bellweather Agency—clients ask how we came up with the name, and what the name means. The spelling is intentional—here's why:
Hi there! We are so excited to introduce Bellweather, a branding agency focused on branding and marketing services for smart and ambitious clients. We work closely with our clients to collaboratively build strong and successful brands.
The creative strategy behind nycgo.com - winner of Best Travel Website via the Webby's. You can also see our portfolio overview.