What are the best travel accounts on Instagram? Looking for some travel inspiration, or want to make your travel-focused Instagram account better?
Who doesn't love to see beautiful travel photography in their daily lives? We all want a break from our normal lives, and to be reminded of the adventures and experiences available. Instagram is an incredible tool for inspiration, especially for travel and destination customers.
Instagram is the best digital tool for travel inspiration. Audiences on Instagram are actively looking for travel inspiration: 48% of users use Instagram to help them choose travel destinations for vacations (source). Check out @wonderful_places, a purely Instagram-only account, with over 7.6 million followers. Travel Instagram accounts can serve as mini-digital magazines. Your audience is now spending time “flipping through” this magazine several times a day. It is an opportunity to tell your brand’s story in a compelling, visual way. We've broken down best practices for an incredible Instagram account in another post.
Here are our favorite 8 Instagram accounts for travel inspiration. For maximum motivation, we recommend a good mix of destinations, travel photographers, and geotags.
The best Instagram accounts reach thousands of followers by establishing a brand style and sticking to it. Using Instagram is no longer optional for businesses and destinations—it’s a must. But don't despair if it seems like a ton of work: hire a professional to do the work for you. Our consistent brand guidelines for NYC grew their Instagram account by 450% in just six months. We did it for one of the biggest cities on the planet—we can do it for you too.
Don't forget to follow Bellweather on Instagram too—we promise it's worth it.