“The new brand and accompanying campaigns position Baltimore as an inclusive, exciting destination that encourages travelers to explore our neighborhoods and feel invited, welcomed and seen.”– Al Hutchinson, President & CEO of Visit Baltimore
The campaign is a collaboration between almost 150 Baltimoreans (so far!)
- The brand campaign was launched during a global pandemic concurrently when acts of police brutality ignited global protests against racism and social injustice. The campaign goal was to never sugarcoat reality but to tell a holistic story that highlights Baltimore’s unique offerings and heritage, while celebrating the people committed to creating a better Baltimore. The local champions woven into our inclusive process, amplified the campaign — connecting to and inspiring their regional audiences.