Bellweather is a creative agency that fuels growth by expanding and diversifying audiences. We revitalize brands in the nonprofit, healthcare, and travel sectors, enabling our partners to thrive in a dynamic landscape by connecting with key market segments such as women, people of color, and Gen Z.
Our partnership enhances market share, deepens audience engagement, and ensures sustained relevance in a competitive market.
Meet
Team
Bellweather
A bellwether is the leading sheep of the flock and a predictor of change to come.
We are a team built for the world of the future, offering diverse perspectives and expertise whose work breaks through the sea of same.
Leadership
Bellweather is proud to be wholly owned by people of color, women, and queer-identifying individuals—representing less than 1% of creative agencies in the world. Our commitment to diversity is seen throughout our agency and its processes.
![Louis Lee](https://bellweather.agency/wp-content/uploads/2018/12/Louis_Lee-7-2-web-800x1000-c-center.jpg)
Louis Lee
Chief Creative Officer
![Emily Lessard](https://bellweather.agency/wp-content/uploads/2018/12/Emily_Lessard-bellweather-agency-800x1000-c-center.jpg)
Emily Lessard
Chief Strategy Officer
![Gracelyn Woods](https://bellweather.agency/wp-content/uploads/2022/11/Gracelyn_Woods-20-2-web-800x1000-c-center.jpg)
Gracelyn Woods
Chief Operating Officer
Research + Strategy
All of Bellweather’s research and strategy is conducted by our in-house interdisciplinary team.
![Asana Okocha](https://bellweather.agency/wp-content/uploads/2023/05/AsanaOkocha_021423_0009-copy-800x1000-c-center.jpg)
Asana Okocha
Research and Strategy Coordinator
![Kim Yeoh](https://bellweather.agency/wp-content/uploads/2024/04/Kim-Yeoh_web-800x1000-c-center.jpg)
Kim Yeoh
Director of Research and Strategy
Digital
Bellweather's digital department focuses on technical best practices, usability, and accessibility to create a clear path forward for our clients during website transformations.
![Rebecca Carvalho](https://bellweather.agency/wp-content/uploads/2024/04/Rebecca-Carvalho-800x1000-c-center.jpg)
Rebecca Carvalho
Digital Director
![Mateo Arciniegas Huertas](https://bellweather.agency/wp-content/uploads/2024/04/Mateo_web-800x1000-c-center.jpg)
Mateo Arciniegas Huertas
Digital Coordinator
![Ryan Helfant](https://bellweather.agency/wp-content/uploads/2022/11/Ryan_Helfant-9-1-web-800x1000-c-center.jpg)
Ryan Helfant
UX Designer
![Dan Howard](https://bellweather.agency/wp-content/uploads/2022/11/Dan-Howard-4-web-800x1000-c-center.jpg)
Dan Howard
Technical Strategist
Creative
Bellweather’s changemaking creative is concepted, created, and executed by our talented cross-functional creative team.
![Alex Chan](https://bellweather.agency/wp-content/uploads/2021/01/Alex_Chan_web-800x1000-c-center.jpg)
Alex Chan
Production Manager
![Jessica George](https://bellweather.agency/wp-content/uploads/2022/11/Jessica_George-13-web-1-800x1000-c-center.jpg)
Jessica George
Creative Services Manager
![Kip Helton](https://bellweather.agency/wp-content/uploads/2022/11/Kip_Helton-27-web-800x1000-c-center.jpg)
Kip Helton
Art Director
![Diana Lee](https://bellweather.agency/wp-content/uploads/2022/11/Diana_Lee-8-web-800x1000-c-center.jpg)
Diana Lee
Senior Designer
![Joshua Santos](https://bellweather.agency/wp-content/uploads/2022/11/Joshua_Santos-10-2-web-800x1000-c-center.jpg)
Joshua Santos
Designer
![Brandon Wherley](https://bellweather.agency/wp-content/uploads/2023/03/Brandon_Wherley_web-3-800x1000-c-center.jpg)
Brandon Wherley
Senior Designer
Operations
Bellweather’s communication process is designed to ensure that our clients are met where they are and have transparency throughout.
![Lydia Andersen-Tarnell](https://bellweather.agency/wp-content/uploads/2022/11/Lydia_Andersen-Tarnell_web-1-800x1000-c-center.jpg)
Lydia Andersen-Tarnell
Project Manager
![Yeri Lavin](https://bellweather.agency/wp-content/uploads/2022/08/Yeri_Lavin-7-web-800x1000-c-center.jpg)
Yeri Lavin
Digital Project Manager
![Sarah Shanks](https://bellweather.agency/wp-content/uploads/2022/11/Sarah_Shanks-15-web-800x1000-c-center.jpg)
Sarah Shanks
Director of Finance and Operations
![Kale Troutman](https://bellweather.agency/wp-content/uploads/2024/04/kale-troutman-web-800x1000-c-center.jpeg)
Kale Troutman
Operations Assistant
![Lauren Wackell](https://bellweather.agency/wp-content/uploads/2022/11/Lauren_Wackell-30-web-800x1000-c-center.jpg)
Lauren Wackell
Project Manager
![Gallery Image](https://bellweather.agency/wp-content/uploads/2022/12/Bellweather_Group-Photo-web.jpg)