Since 2016, Bellweather has developed pioneering research, strategy, and creative for purpose-driven partners. Inclusion and collaboration are central to our creative process, yielding detailed work that captures complexity while challenging the old narratives.
The stories we tell through wide-reaching collaboration have the power to create communities, establish a shared culture, and inspire pride.
Phases
Capabilities
Products
01
Immerse
Bellweather’s Immerse phase helps discover how individuals understand, experience, and produce their world and experiences.
Audience Strategy and User Journeys
Channel Strategy
Content Strategy
Marketing Strategy
One-on-one Interviews
Focus Groups
Workshops
Quantitative Surveys and Analysis
Literature Reviews
Policy Analysis
Guiding Document Audit
Competitor Audits
SEO Audits
02
Innovate
Bellweather brings insights uncovered in Innovate to life through stop-you-in-your-tracks creative.
Brand Architecture, Naming, and Design
Campaign Strategy and Design
Website Strategy and Design
Print Concepting (Editorial, Advertising, Brand Collateral)
Digital Design (UI/UX)
Video Concepting (Storyboarding)
Environmental (Trade Show Booths, Signage)
Experiential (Events, Pop-ups, Exhibitions)
Social (Posts, Reels, Captions)
03
Scale
Bellweather's Scale phase ensures final assets and deliverables are amplified through strategic deployment.
Website Development
Campaign Development (Print and Digital)
Video & Photo Production
Monitoring & Optimizations
Content Development
In-language Assets
Production-ready Assets
Dashboards and Results
Meet
Team
Bellweather
A bellwether is the leading sheep of the flock and a predictor of change to come.
We are a team built for the world of the future, offering diverse perspectives and expertise whose work breaks through the sea of same.
[Leadership]
Bellweather is proud to be wholly owned by people of color, women, and queer-identifying individuals—representing less than 1% of creative agencies in the world. Our commitment to diversity is seen throughout our agency and its processes.
Louis Lee
Chief Creative Officer
Emily Lessard
Chief Strategy Officer
Gracelyn Woods
Chief Operating Officer
[Research + Strategy]
All of Bellweather’s research and strategy is conducted by our in-house interdisciplinary team.
Fernanda Alonso
Director of Research
Asana Okocha
Research and Strategy Coordinator
Moraya Seeger DeGeare
Research Specialist
Auriana Woods
Brand Strategist
Dan Howard
Technical Strategist
Ryan Helfant
Digital Coordinator
[Creative]
Bellweather’s changemaking creative is concepted, created, and executed by our talented cross-functional creative team.
Jessica George
Creative Services Manager
Flavio Alvarez
Senior Copywriter
Liz Dosta
Copywriter
Alex Chan
Production Coordinator
Kip Helton
Art Director
Brandon Wherley
Senior Designer
Chris Gaston
Designer
Diana Lee
Designer
Joshua Santos
Designer
[Operations]
Bellweather’s communication process is designed to ensure that our clients are met where they are and have transparency throughout.
Sarah Shanks
Director of Finance and Operations
Yeri Lavin
Digital Project Manager
Lydia Andersen-Tarnell
Production Supervisor
Olivia Tati
Business Development Project Manager
Lauren Wackell
Project Manager
