“We set out to rebrand in order to showcase our city in a new light… We’re on a mission to help first-time visitors fall in love with our city and for local residents to feel a sense of pride in the place they call home.”
Al Hutchinson
President & CEO of Visit Baltimore
“With Baltimore’s Black population of more than 60%, it’s about time that members of this key demographic get to promote their hometown. The effort is rare in the nation and bucks a tainted perception of the city, say backers and experts. And if it works — there are early signs of promise — the campaign could be a first step in recovering from the pandemic’s hit to local tourism.”
Baltimore Sun
