Skip to Main Content Jump to Main Content

Brooklyn Bridge Park

CLIENT PROMPT
Redesign the Brooklyn Bridge Park’s website, prioritizing a mobile-friendly design to help visitors navigate the Park’s 85 acres.
Brooklyn Bridge Park

OUR BIG IDEA

Bellweather led the strategy, design, and development of Brooklyn Bridge Park's new website. We brought the Park's 85 acres to life through a custom-branded map, 1000+ images built to shine on mobile, and a docked toolbar placing the site's content at your fingertips.

We worked directly with Brooklyn Bridge Park staff to re-envision the entire image library to shine on mobile.

The vertical and square imagery mirrors the Park branding and signage, creating a seamless association between the Park's digital and physical spaces. The website mirrors the signage from the park for digital wayfinding, creating a seamless experience for visitors. (Park signage and brand identity by Open Studio.)

The site looks and feels like an app: a bottom-docked toolbar puts content, today's events, and the Park map at your fingertips. A custom map integrates imagery, hours, and activities into a seamless experience.

Strategy Deliverables
Competitor Analysis
Content Strategy
Information Architecture
Interviews
SEO Audit
Surveys
User Journeys
Website Strategy (UX)
Workshops
Creative + Development Deliverables
Dashboards & KPI Review
Digital Design (UI)
Ongoing Website Optimization
Video & Photography Production
Website Development
Website Monitoring

FEATURED RESULTS SINCE LAUNCH

23% improvement in the bounce rate, yoy
35% increase in organic search visits, yoy
65% increase in new users, yoy