OUR BIG IDEA
Bellweather led the strategy, design, and development of Brooklyn Bridge Park's new website. We brought the Park's 85 acres to life through a custom-branded map, 1000+ images built to shine on mobile, and a docked toolbar placing the site's content at your fingertips.
We worked directly with Brooklyn Bridge Park staff to re-envision the entire image library to shine on mobile.
The vertical and square imagery mirrors the Park branding and signage, creating a seamless association between the Park's digital and physical spaces. The website mirrors the signage from the park for digital wayfinding, creating a seamless experience for visitors. (Park signage and brand identity by Open Studio.)
The site looks and feels like an app: a bottom-docked toolbar puts content, today's events, and the Park map at your fingertips. A custom map integrates imagery, hours, and activities into a seamless experience.
Strategy Deliverables
Competitor Analysis
Content Strategy
Information Architecture
Interviews
SEO Audit
Surveys
User Journeys
Website Strategy (UX)
Workshops
Creative + Development Deliverables
Dashboards & KPI Review
Digital Design (UI)
Ongoing Website Optimization
Video & Photography Production
Website Development
Website Monitoring
The website mirrors the signage from the park for digital wayfinding, creating a seamless experience for visitors. (Park signage and brand identity by Open Design.)
The site looks and feels like an app: a bottom-docked toolbar puts content, today's events, and the Park map at your fingertips.
A custom map integrates imagery, hours, and activities into a seamless experience, anchored by the East River.
Real-time information like sunrise/sunset times, tides, and events are integrated throughout.
FEATURED RESULTS SINCE LAUNCH
23%
improvement in the bounce rate, yoy
35%
increase in organic search visits, yoy
65%
increase in new users, yoy