OUR BIG IDEA
Bellweather led the research, strategy, and design for a top-to-bottom website relaunch for Visit Alexandria.
The website brings hundreds of businesses and adventures to life with a mobile-first design, inspired by maps and early American advertising.
New content organization puts the focus on inclusive experiences, helping Visit Alexandria connect with fans and introduce itself to new audiences. The website design comes to life via animation and quick load times on mobile. Custom mapping helps orient visitors to nearby destinations, helping to extend stays. Bellweather has developed our own custom API to help integrate with Simpleview's CRM. Our API takes business content from a destination's members and seamlessly integrates it sitewide.
Bellweather led the research, strategy, and design, for a top-to-bottom website relaunch for Visit Alexandria.
Strategy Deliverables
Audience Strategy
Competitor Analysis
Content Strategy
Information Architecture
Interviews
SEO Audit
User Journeys
Website Strategy (UX)
Workshops
Creative + Development Deliverables
Copywriting
Digital Design (UI)
Ongoing Website Optimization
Usability Testing
Website Development
Website Monitoring
The website brings hundreds of businesses and adventures to life with a mobile-first design inspired by maps and early American advertising.
The site puts the spotlight on hotels, attractions, and local businesses, making it easier to turn inspiration into a real-life experience.
