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Provincetown, MA

Revamp the Provincetown brand and website to highlight the town’s year-round attractions and offerings.


Create a website that threads the wonders of the seasons with Provincetown’s many events and attractions.

Informed by research and community engagement, the design mirrors Provincetown's culture and nature.

Bellweather led the strategy, design, and content creation for Provincetown's new Tourism website, blending history with dynamic illustrations and animations.Organic search-driven content sections like Whale Watching and Arts & Culture Legacy boosted visits by 337% post-relaunch.

The goal was to attract visitors year-round, with seasonal pages reflecting each season's essence. Dynamic event pages simplify search and filtering, crucial for Provincetown's economy.