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Brooklyn Bridge Park Website

A mobile-first website built for navigation and exploration

  • Gold Winner, Hermes Creative Awards 2021 – Travel / Tourism Website

Bellweather led the research, strategy, design, and development of Brooklyn Bridge Park's new website. We brought the Park's 85 acres to life through a custom-branded map, 1000+ images built to shine on mobile, and a docked toolbar placing the site's content at your fingertips.

The Results


Improvement in the bounce rate

Improvement in the organic search clickthrough rate (CTR)

Project Attributions and Credits:

Sector
  • Non-Profit
  • Travel & Tourism
Disciplines
  • Research + Strategy
  • Website
Client Brooklyn Bridge Park
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • James Gillispie, Development Director
  • Dan Howard, Developer
  • Duncan Standish, Developer
  • Kyle McCloskey, Account Director
  • Kip Helton, Designer
  • Alex Chan, Photo Editor
  • Kyle Cevallos, Marketing Research Associate
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Brooklyn Bridge Park Website

A mobile-first website built for navigation and exploration

  • Gold Winner, Hermes Creative Awards 2021 – Travel / Tourism Website
Brooklyn Bridge Park Website

Mobile-first and mobile-fast

We worked directly with Brooklyn Bridge Park staff to re-envision the entire image library to shine on mobile. The vertical and square imagery mirrors the Park branding and signage, creating a seamless association between the Park’s digital and physical spaces.

The site looks and feels like an app: a bottom-docked toolbar puts content, today’s events, and the Park map at your fingertips.

Custom interactive mapping

The custom branded map leads with imagery and contextual information.

Real-time content integration

Real-time information like sunrise/sunset times, tides, and events are integrated throughout.

The Results


Improvement in the bounce rate

Improvement in the organic search clickthrough rate (CTR)

Who we talked to:


Digital Survey Responses

Interviews with staff members

Search terms audited to create the new information architecture
Project Information
Learn about Our Process