Brooklyn Bridge Park Website
A mobile-first website built for navigation and exploration
- Gold Winner, Hermes Creative Awards 2021 – Travel / Tourism Website
Bellweather led the research, strategy, design, and development of Brooklyn Bridge Park's new website. We brought the Park's 85 acres to life through a custom-branded map, 1000+ images built to shine on mobile, and a docked toolbar placing the site's content at your fingertips.
The Results
Improvement in the bounce rate
Improvement in the organic search clickthrough rate (CTR)
Project Attributions and Credits:
- Non-Profit
- Travel & Tourism
- Research + Strategy
- Website
- Louis Lee, Chief Creative Officer
- Emily Lessard, Chief Strategy Officer
- James Gillispie, Development Director
- Dan Howard, Developer
- Duncan Standish, Developer
- Kyle McCloskey, Account Director
- Kip Helton, Designer
- Alex Chan, Photo Editor
- Kyle Cevallos, Marketing Research Associate
Brooklyn Bridge Park Website
A mobile-first website built for navigation and exploration
- Gold Winner, Hermes Creative Awards 2021 – Travel / Tourism Website
Bellweather led the research, strategy, design, and development of Brooklyn Bridge Park's new website. We brought the Park's 85 acres to life through a custom-branded map, 1000+ images built to shine on mobile, and a docked toolbar placing the site's content at your fingertips.
Awards
- Gold Winner, Hermes Creative Awards 2021 – Travel / Tourism Website
Disciplines
- Research + Strategy
- Website
Results
- 15% Improvement in the bounce rate
- 30% Improvement in the organic search clickthrough rate (CTR)
Matching the digital to the physical experience
The website mirrors the signage from the park for digital wayfinding, creating a seamless experience for visitors.
The signage and brand identity was designed by Open.
Mobile-first and mobile-fast
We worked directly with Brooklyn Bridge Park staff to re-envision the entire image library to shine on mobile. The vertical and square imagery mirrors the Park branding and signage, creating a seamless association between the Park’s digital and physical spaces.
The site looks and feels like an app: a bottom-docked toolbar puts content, today’s events, and the Park map at your fingertips.
Custom interactive mapping
The custom branded map leads with imagery and contextual information.
Real-time content integration
Real-time information like sunrise/sunset times, tides, and events are integrated throughout.
The Results
Improvement in the bounce rate
Improvement in the organic search clickthrough rate (CTR)
Who we talked to:
Digital Survey Responses
Interviews with staff members
Search terms audited to create the new information architecture
Project Attributions and Credits:
- Non-Profit
- Travel & Tourism
- Louis Lee, Chief Creative Officer
- Emily Lessard, Chief Strategy Officer
- James Gillispie, Development Director
- Dan Howard, Developer
- Duncan Standish, Developer
- Kyle McCloskey, Account Director
- Kip Helton, Designer
- Alex Chan, Photo Editor
- Kyle Cevallos, Marketing Research Associate
