See it for Yourself
A vibrant dreamscape that excites tourists worldwide.
Our international campaign brought travelers to New York City through its enticing visuals and multilingual invitations, producing approximately 8 billion impressions to date.
See it for Yourself
With an emphasis on international markets, the campaign garnered over 400 million impressions globally. Over the course of the year, estimates totaled more than 1,000 global press mentions of the “New York City – Welcoming the World” campaign. This equates to an estimated 895 million in global reach and more than $8 million in advertising value.
NYC & Company, 'See it for Yourself' Campaign
Project Team
Emily Lessard
Strategy + Marketing
Louis Lee
Creative Direction
Sophie Roberts
Writing
Sara Duell
Design
José Quinteros
Design
Caitlin Clingman
Design
Emily Lessard
Strategy + Marketing
Louis Lee
Creative Direction
Sophie Roberts
Writing
Sara Duell
Design
José Quinteros
Design
Caitlin Clingman
Design
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