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NYC Travel Campaign

A vibrant, multilingual campaign to excite and welcome tourists to the City

Bellweather's international "Welcoming the World" campaign brought travelers to New York City through its enticing visuals and multilingual invitations, producing approximately 8 billion impressions to date. The campaign extended to a welcome campaign at NYC airports with the tagline: “Some New Yorkers are born. Some are made. All are welcome.” This advertising campaign was part of the rebrand for NYC & Company.

The Results


million impressions globally

global press mentions of the “New York City – Welcoming the World” campaign

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Campaign
Client NYC & Company
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • Sophie Roberts, Senior Copywriter
  • Sara Duell, Senior Designer
  • José Quinteros, Designer
  • Caitlin Clingman, Designer
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NYC Travel Campaign

A vibrant, multilingual campaign to excite and welcome tourists to the City

NYC Travel Campaign
With an emphasis on international markets, the campaign garnered over 400 million impressions globally. Over the course of the year, estimates totaled more than 1,000 global press mentions of the “New York City – Welcoming the World” campaign. This equates to an estimated 895 million in global reach and more than $8 million in advertising value.
NYC & Company, 'Welcoming the World' Campaign

The Results


million impressions globally

global press mentions of the “New York City – Welcoming the World” campaign