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WorldPride NYC 2019 – Stonewall 50

Craft messaging for WorldPride NYC 2019 that highlights the Stonewall Uprising’s 50th anniversary and its importance within the LGBTQIA+ movement.
WorldPride NYC 2019 – Stonewall 50


Create a visually dynamic campaign showcasing prominent LGBTQIA+ leaders, celebrating NYC Pride while commemorating the pivotal role of the Stonewall Uprising in advancing gay rights.

The campaign pairs vibrant, heart-stopping portraits of LGBTQIA+ leaders and luminaries photographed by Mamadi Doumbouya with iconic imagery from the past 50 years of NYC Pride. The resulting portraits project strength, inclusivity, and paint a picture of the movement today. Read more about the models.

Bellweather spearheaded the strategy, marketing, and creative for WorldPride NYC 2019 | Stonewall 50, crafting a dynamic, global celebration of Pride and the Stonewall Uprising's 50th anniversary. This marked the inaugural WorldPride in the U.S. and the second in North America's nearly 20-year history. Over 1,500 graphics, including merchandise and event tickets, were designed, along with branding for 30+ events. Bellweather curated vibrant portraits of LGBTQIA+ leaders by Mamadi Doumbouya, juxtaposed with iconic NYC Pride imagery spanning 50 years, encapsulating strength and inclusivity.