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Visit Alexandria

Promote local businesses and historic attractions while offering while offering inclusive experiences to showcase the community's vibrancy and legacy.


Bellweather led the research, strategy, and design for a top-to-bottom website relaunch for Visit Alexandria.

The website brings hundreds of businesses and adventures to life with a mobile-first design, inspired by maps and early American advertising.

New content organization puts the focus on inclusive experiences, helping Visit Alexandria connect with fans and introduce itself to new audiences. The website design comes to life via animation and quick load times on mobile. Custom mapping helps orient visitors to nearby destinations, helping to extend stays. Bellweather has developed our own custom API to help integrate with Simpleview's CRM. Our API takes business content from a destination's members and seamlessly integrates it sitewide.

Strategy Deliverables
Audience Strategy
Competitor Analysis
Content Strategy
Information Architecture
SEO Audit
User Journeys
Website Strategy (UX)
Creative + Development Deliverables
Digital Design (UI)
Ongoing Website Optimization
Usability Testing
Website Development
Website Monitoring