Baltimore x CIAA Tournament Brand
An energized brand that reflects the devotions of players and fans alike
The Central Intercollegiate Athletic Association (CIAA), the oldest historically black athletic conference in America, selected Baltimore to host its basketball tournaments for three years starting in 2021. The potential economic impact for the City is significant: $50 million according to the Baltimore Sun. Bellweather worked with Visit Baltimore and the CIAA to come up with a logo, tagline, and visual brand for this exciting move.
The Results
hotel rooms and 25,000 tourists a day anticipated for the 2021 event
Project Attributions and Credits:
- Travel & Tourism
- Branding
- Emily Lessard, Chief Strategy Officer
- Flavio Alvarez, Senior Copywriter
- Madison Davis, Copywriter
- Kip Helton, Designer
- Grace Han, Designer
- Anamika Singh, Designer
- Giancarlo Hernandez, Junior Designer
- Kyle McCloskey, Account Director
Baltimore x CIAA Tournament Brand
An energized brand that reflects the devotions of players and fans alike
The Central Intercollegiate Athletic Association (CIAA), the oldest historically black athletic conference in America, selected Baltimore to host its basketball tournaments for three years starting in 2021. The potential economic impact for the City is significant: $50 million according to the Baltimore Sun. Bellweather worked with Visit Baltimore and the CIAA to come up with a logo, tagline, and visual brand for this exciting move.
Disciplines
- Branding
Results
- 1000 hotel rooms and 25,000 tourists a day anticipated for the 2021 event
2021 Brand Identity
The 2021 brand was used to generate excitement for the move to Baltimore. An electrified color palette paired with layered gradients projects energy and excitement. The player silhouettes become visual frames for the tagline “Raising the Game.”
The Results
hotel rooms and 25,000 tourists a day anticipated for the 2021 event
Project Attributions and Credits:
- Travel & Tourism
- Emily Lessard, Chief Strategy Officer
- Flavio Alvarez, Senior Copywriter
- Madison Davis, Copywriter
- Kip Helton, Designer
- Grace Han, Designer
- Anamika Singh, Designer
- Giancarlo Hernandez, Junior Designer
- Kyle McCloskey, Account Director
