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Baltimore x CIAA Tournament Brand

An energized brand that reflects the devotions of players and fans alike

The Central Intercollegiate Athletic Association (CIAA), the oldest historically black athletic conference in America, selected Baltimore to host its basketball tournaments for three years starting in 2021. The potential economic impact for the City is significant: $50 million according to the Baltimore Sun. Bellweather worked with Visit Baltimore and the CIAA to come up with a logo, tagline, and visual brand for this exciting move.

The Results


hotel rooms and 25,000 tourists a day anticipated for the 2021 event

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Branding
Client Visit Baltimore
Team
  • Emily Lessard, Chief Strategy Officer
  • Flavio Alvarez, Senior Copywriter
  • Madison Davis, Copywriter
  • Kip Helton, Designer
  • Grace Han, Designer
  • Anamika Singh, Designer
  • Giancarlo Hernandez, Junior Designer
  • Kyle McCloskey, Account Director
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Baltimore x CIAA Tournament Brand

An energized brand that reflects the devotions of players and fans alike

Baltimore x CIAA Tournament Brand
This could be Baltimore’s Super Bowl.
Al Hutchinson
President and CEO, Visit Baltimore

The Results


hotel rooms and 25,000 tourists a day anticipated for the 2021 event