The Central Intercollegiate Athletic Association (CIAA), the oldest historically black athletic conference in America, selected Baltimore to host its basketball tournaments for three years starting in 2021. The potential economic impact for the City is significant: $50 million according to the Baltimore Sun. Bellweather worked with Visit Baltimore and the CIAA to come up with a logo, tagline, and visual brand for this exciting move.
The Central Intercollegiate Athletic Association (CIAA), the oldest historically black athletic conference in America, selected Baltimore to host its basketball tournaments for three years starting in 2021. The potential economic impact for the City is significant: $50 million according to the Baltimore Sun. Bellweather worked with Visit Baltimore and the CIAA to come up with a logo, tagline, and visual brand for this exciting move.
The 2021 brand was used to generate excitement for the move to Baltimore. An electrified color palette paired with layered gradients projects energy and excitement. The player silhouettes become visual frames for the tagline “Raising the Game.”