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Emphasize the diversity and richness found within New York City's neighborhoods.


Map each borough as a destination anyone would want to explore.

Our campaign highlighted New York’s hidden gems.

NYC & Company sought to shine a light on lesser-known NYC neighborhoods, prompting Bellweather's founders, Emily Lessard and Louis Lee, to birth the See Your City brand and campaign. This vibrant initiative reimagines hidden gems as exotic destinations, blending stunning visuals with witty copy and local insights. Our social media strategy seamlessly integrates See Your City Social Media Ambassadors and user-generated content. Combining passport motifs, vibrant hues, and bold typography, the campaign's branding exudes personality, complemented by humorous and sassy copywriting. Evolving organically, our advertising has become an enduring, user-driven content hub, boasting over one million Instagram posts under #SeeYourCity and featured in 60+ press stories, from Skift to The New York Times.