Brooklyn Public Library
A bold and expansive campaign for a forward-thinking institution.
This expansive advertising campaign has already yielded great results: a 25% increase in new library card signups in target neighborhoods, and a 39% increase in new website visitors YOY.
Brooklyn Public Library
Hyper-local, neighborhood-based strategy
Target neighborhoods saw a 25% increase in new card signups
Whether you attend storytime in one of 12 languages, enroll in a robotics workshop, launch a podcast from our recording studio or simply enjoy a book from our collection, the Library is indeed for Brooklyn. We are delighted to work with Bellweather Agency to celebrate Brooklyn Public Library’s collections, programs and services in this new colorful and creative campaign.
Linda E. Johnson
Brooklyn Public Library President and CEO
Project Team
Emily Lessard
Strategy + Marketing
Louis Lee
Creative Direction
Jessie Wick
Operations
Grace Han
Design
Qadir El-Amin
Design
Andre Wagner
Photography
Arturo Olmos
Photography + Video
Annastacia Stanley
Marketing
Sophie Roberts
Writing
Emily Lessard
Strategy + Marketing
Louis Lee
Creative Direction
Jessie Wick
Operations
Grace Han
Design
Qadir El-Amin
Design
Andre Wagner
Photography
Arturo Olmos
Photography + Video
Annastacia Stanley
Marketing
Sophie Roberts
Writing
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We are also reachable via email at [email protected] or call us at +1 347 508 2355