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Brooklyn Public Library Campaign

An audience-driven campaign to authentically highlight the Library’s expansive offerings

Bellweather reintroduced the Brooklyn Public Library to all of Brooklyn’s 2.6 million residents in the “For Brooklyn” advertising campaign. The Library’s branches can morph and change in magical ways, depending on the people who visit. The campaign introduces these offerings and services by answering the question, “What is the Library for?” The campaign features portraits of patrons photographed by Brooklyn-based artist and street photographer Andre D. Wagner and portrait photographer Arturo Olmos. Read more about the campaign.

The Results


increase in new library card signups in target neighborhoods

increase in library fundraising

increase in new website visitors year-over-year

increase in attendance for programs profiled in campaign

Project Attributions and Credits:

Sector
  • Non-Profit
Disciplines
  • Campaign
  • Research + Strategy
Client Brooklyn Public Library
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • Andre Wagner, Photography
  • Sophie Roberts, Senior Copywriter
  • Flavio Alvarez, Senior Copywriter
  • Annastacia Stanley, Marketing
  • Melany Gelabert, Project Manager
  • Grace Han, Designer
  • Giancarlo Hernandez, Junior Designer
  • Qadir El-Amin, Designer
  • Sara Duell, Senior Designer
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Brooklyn Public Library Campaign

An audience-driven campaign to authentically highlight the Library’s expansive offerings

Brooklyn Public Library Campaign
Whether you attend storytime in one of 12 languages, enroll in a robotics workshop, launch a podcast from our recording studio or simply enjoy a book from our collection, the Library is indeed for Brooklyn. We are delighted to work with Bellweather Agency to celebrate Brooklyn Public Library’s collections, programs and services in this new colorful and creative campaign.
Linda E. Johnson
Brooklyn Public Library President and CEO

The Results


increase in new library card signups in target neighborhoods

increase in library fundraising

increase in new website visitors year-over-year

increase in attendance for programs profiled in campaign

Who we talked to:


minutes of interviews

staff, board members, and patrons interviewed

brand workshops

survey responses
Project Information
Learn about Our Process