
Hyper-local, neighborhood-based strategy
- Target neighborhoods saw a 25% increase in new card signups
“We are delighted to work with Bellweather Agency to celebrate Brooklyn Public Library’s collections, programs and services in this new colorful and creative campaign. Whether you attend storytime in one of 12 languages, enroll in a robotics workshop, launch a podcast from our recording studio or simply enjoy a book from our collection, the Library is indeed for Brooklyn. ”
Linda E. Johnson
President and CEO, Brooklyn Public Library
Project Team
Emily Lessard
Chief Strategy Officer
Louis Lee
Chief Creative Officer
Jessie Wick
Chief Operating Officer
Grace Han
Senior Designer
Qadir El-Amin
Designer
Andre Wagner
Photography
Arturo Olmos
Photography + Video
Annastacia Stanley
Marketing
Sophie Roberts
Writing
Emily Lessard
Chief Strategy Officer
Louis Lee
Chief Creative Officer
Jessie Wick
Chief Operating Officer
Grace Han
Senior Designer
Qadir El-Amin
Designer
Andre Wagner
Photography
Arturo Olmos
Photography + Video
Annastacia Stanley
Marketing
Sophie Roberts
Writing