OUR BIG IDEA
Transform BRIC Arts Media's website into a digital platform, showcasing 2,000+ pages of innovative, mobile-first content.
2024 Webby Award Winner: Best Cultural Institution Website
Our redesign breathes new life into BRIC's online presence, reflecting its 40-year legacy as Brooklyn's creative catalyst.
This digital overhaul extends beyond a traditional website to a dynamic content platform that seamlessly integrates video, making BRIC's vast array of offerings easily accessible and engaging for a mobile-savvy audience. Our collaborative effort has resulted in a user-friendly, accessible, and visually striking digital space. Our work included prioritizing accessibility, improving navigation, and reorganizing content to create a clearer hierarchy. The new website positions BRIC's mission and creative offerings front and center, inviting users to explore, engage, and participate in Brooklyn's vibrant cultural scene like never before.
BRIC’s new website operates as a content platform—not just a website. BRIC’s spectrum of offerings—from camera rentals to exhibitions, classes to festivals—are now in the palm of your hand.
Research + Strategy Deliverables
Competitor Analysis
Focus Groups
Information Architecture
Interviews
SEO Audit
User Journeys
Website Strategy (UX)
Creative + Development Deliverables
Dashboards & KPI Review
Digital Design (UI)
Usability Testing
Website Development
Website Monitoring
Hundreds of videos from BRIC's library are integrated into a mobile-first viewing environment.
FEATURED RESULTS SINCE LAUNCH
54%
growth in new users, post-launch
39%
growth in engagement time
10%
increase in new users post-launch
21%
increase in pageviews post-launch
