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Town of Danville Rebrand + Campaign

A unified, enduring brand and campaign to drive economic vitality and community engagement

Bellweather created the branding and marketing strategy for the town of Danville, California to support the Town's local economic vitality and keep them competitive with nearby destinations. We built the brand collaboratively with Town staff, elected officials, local businesses, and residents. Our process included a brand workshop for over 20 stakeholders, interviews with over 50 locals, and in-person discussions at town council meetings. Each of these conversations led to a stronger brand and more buy-in.

The Results


Instagram images tagged #livelocallydanville

pieces of marketing materials created by the town since the brand launch

Project Attributions and Credits:

Sector
  • Government
  • Travel & Tourism
Disciplines
  • Branding
  • Campaign
  • Research + Strategy
Client Town of Danville, California
Team
  • Emily Lessard, Chief Strategy Officer
  • Louis Lee, Chief Creative Officer
  • Sophie Roberts, Senior Copywriter
  • Qadir El-Amin, Designer
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Town of Danville Rebrand + Campaign

A unified, enduring brand and campaign to drive economic vitality and community engagement

Town of Danville Rebrand + Campaign
Bellweather’s founding partners are a true “Dream Team.” Through a thoughtful tailored approach, this team, developed a unified “Live Locally” branding campaign for the Town of Danville that resonates with the community and will remain relevant for years to come.
Jill Bergman
Economic Development Manager, Town of Danville

The Results


Instagram images tagged #livelocallydanville

pieces of marketing materials created by the town since the brand launch

Who we talked to:


interviews with locals and business owners

brand workshop participants

presentations at public town council meetings, ensuring local buy-in at each step
Project Information
Learn about Our Process