OUR BIG IDEA
Bellweather elevated Discover Halifax's online presence by weaving together visually captivating design, SEO optimization, and insightful research.
2024 Webby Award Winner: Best Travel/Tourism Website
Showcasing Halifax's diverse landscapes and urban attractions across nine regions, the site draws on innovative strategies and local artistry, including collaboration with Mi'kmaw Nation artist Aaron Googoo. Through interactive workshops and a deep dive into search trends, we crafted a user-friendly design that bridges visitor interests with rich content. Our work highlights Halifax's charm and expansive experiences, integrating a mobile-first approach and speedy performance to ensure a seamless user experience.
Bellweather relaunched Halifax's website with meticulous research, delivering a fresh visual strategy and SEO-driven architecture. The new site showcases Halifax's nine regions, blending natural attractions with metropolitan offerings seamlessly.
Artwork used throughout the website was created in collaboration with indigenous artist Aaron Googoo of Mi’kmaw Nation, and was inspired by the curved motifs of the Algonquin tribes.
Strategy Deliverables
Competitor Analysis
Information Architecture
SEO Audit
Website Strategy (UX)
Workshops
Creative + Development Deliverables
Digital Design (UI)
Ongoing Website Optimization
Usability Testing
Website Development
Website Monitoring
FEATURED RESULTS SINCE LAUNCH
22%
increase in new users post-launch
13%
increase in average engagement time from organic search
7%
increase in the average engagement time from organic search post launch
