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NYCgo Website

A responsive website that sets the standard for travel websites, capturing all of New York City for all its visitors

  • Webby Award Winner, Best Travel Website 2017
  • Webby Award Honoree, Mobile Design 2017

Bellweather's founding partners, Emily Lessard and Louis Lee, provided the strategy, creative direction (drawn from the massive rebrand of NYC & Company), and website design for New York City's flagship website NYCgo.com, setting the new standard for travel websites. The results: the NYCgo website won the Webby for Best Travel Site and saw a 20% increase in organic traffic.

The Results


increase in organic visitors

minute average session duration

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Research + Strategy
  • Website
Client NYC & Company
Team
  • Emily Lessard, Chief Strategy Officer
  • Louis Lee, Chief Creative Officer
  • Sara Duell, Senior Designer
  • Caitlin Clingman, Designer
  • Alexander Quinn, Designer
  • Noah Venezia, Senior Designer
  • Sophie Roberts, Senior Copywriter
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NYCgo Website

A responsive website that sets the standard for travel websites, capturing all of New York City for all its visitors

  • Webby Award Winner, Best Travel Website 2017
  • Webby Award Honoree, Mobile Design 2017
NYCgo Website

The Results


increase in organic visitors

minute average session duration