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#SeeYourCity Campaign

A surprising tourism campaign that reframes the lesser-known as exotic destinations

NYC & Company asked for help inspiring travel to under-the-radar NYC neighborhoods. Bellweather's founding partners, Emily Lessard and Louis Lee, created the See Your City brand and campaign, now beloved by locals and visitors alike. The vibrant brand identity reframes lesser-known NYC neighborhoods as exotic travel destinations, pairing beautiful images with humorous copywriting and local content. We also created the social media strategy, which integrates See Your City Social Media Ambassadors and user-generated images throughout.

The Results


million images tagged #seeyourcity on Instagram

media mentions including Skift, Communication Arts, Adweek, and The New York Times

million engagements on Instagram and Snapchat alone

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Campaign
  • Research + Strategy
Client NYC & Company
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • Remko Heemskerk, Illustration
  • Flavio Alvarez, Senior Copywriter
  • Sophie Roberts, Senior Copywriter
  • Kate Schwed, Copywriter
  • Sara Duell, Senior Designer
  • Caitlin Clingman, Designer
  • Noah Venezia, Senior Designer
  • José Quinteros, Designer
See All Case Studies
#SeeYourCity Campaign

A surprising tourism campaign that reframes the lesser-known as exotic destinations

#SeeYourCity Campaign

The Results


million images tagged #seeyourcity on Instagram

media mentions including Skift, Communication Arts, Adweek, and The New York Times

million engagements on Instagram and Snapchat alone