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Aperture Foundation

Provide a top cultural institution an unparalleled new brand.
Aperture Foundation


Create a holistic brand overhaul to unify Aperature’s visual presence across all platforms.

Our rebranding touched every part of the organization, including the logo, brand identity, ephemera, printed stationery, guidelines, and website.

Bellweather's institution-wide, cross-platform relaunch gave a top cultural institution a fresh, new brand. This overhaul increased engagement at every point of entry: website visits, magazine subscriptions, development support, and book sales. Every piece and channel, including Aperture’s annual benefit gala and their publications, is now unified with clean, impactful visuals. We launched the new brand in 2011 and over a decade later, it still looks fresh and contemporary.