New York, NY (February 20, 2019) — NYC Pride revealed 2019’s official campaign for WorldPride 2019 | Stonewall 50, featuring over 30 portraits of leaders and luminaries within the LGBTQIA+ movement paired with iconic imagery from the past 50 years of NYC Pride. “This year’s campaign connects the moments of WorldPride and Stonewall 50 with decades of celebrations and historic events in New York City,” says Chris Frederick, Executive Director of Heritage of Pride, the nonprofit organization responsible for NYC Pride and WorldPride 2019 | Stonewall 50. “We invite the world to join us in New York City this June and make their moment where the movement was made.”
“The talented leaders and influencers from the LGBTQIA+ community displayed within the campaign represent the unique span of our community and provide visibility and representation to those who’ve paved the way and the next wave of innovators,”
says Eboni Munn, Communications Manager of Heritage of Pride. The campaign was photographed by Mamadi Doumbouya and features over 30 portraits of the LGBTQIA+ community, including:
- MaryV Benoit, photographer and performance artist
- Lorelei Black, fine art model
- Justin Vivian Bond, Tony Nominated trans-genre performance artist
- Victoria Cruz, LGBTQIA+ transgender activist
- River Gallo, Latinx and intersex filmmaker
- Ty Defoe, two-spirit activist
- Allison Graham, menswear stylist
- Blair Imani, bisexual Muslim activist
- Anton Lapidus, fitness expert
- Donald Lee, Heidi Latsky Dance Company dancer and amputee
- Quil Lemons, photographer
- Myles Loftin, photographer
- Yuhua Hamasaki, drag queen and contestant from season 10 of RuPaul’s Drag Race
- Esperanza Maria, blogger and writer of The Sunflower Experience
- Ali Medina, interdisciplinary artist
- Cherrelle Moore, Founder of Cherry Pose
- Devin-Norelle, writer and trans model and advocate
- Tracey “Africa” Norman, first black transgender model to appear on a box of Clairol
- Dr. Wilhelmina Perry, Co-Founder of LGBT Faith Leaders of African Descent
- Phillip Picardi, Editor-in-Chief of OUT Magazine
- Team 2 Moms, moms and LGBTQIA+ advocates
- Ashley Owens, Editor-in-Chief of Suited Magazine
- Thee Suburbia, drag performer
- Tree Sequoia, Stonewall Inn bartender for over 45 years
- Ariel Wengroff, Publisher at Broadly
The campaign also includes historical images from NYC Pride’s archives, The Lesbian, Gay, Bisexual & Transgender Community Center, and the New York Public Library’s Diana Davies’ photographs collection, among other institutions and archives. “We are honored to weave together images and video from the past 50 years of art, events, and protest into a single campaign for WorldPride and Stonewall 50,” said Emily Lessard, Chief Creative Officer of Bellweather, the creative agency responsible for the campaign. “The NYC WorldPride portraits are compelling, heart-stopping, and paint a picture of the movement today,” said Louis Lee, Creative Director at Bellweather Agency.
NYC WorldPride 2019 | Stonewall 50 will take place from June 1 to June 30. This year’s events will include renowned events such as NYC Pride March, PrideFest, Pride Island, returning events such as the Human Rights Conference, GameChangers, culinary event Savor Pride, and more. NYC & Company, the official tourism and marketing agency for New York City, expects NYC WorldPride 2019 | Stonewall 50 to draw over 3.5 million visitors this year—an increase of 50% year-over-year.
Each year, NYC Pride gives back to the local community through volunteering and awarding grants to local LGBTQIA+-serving organizations.
View the full NYC WorldPride case study here
For a calendar of WorldPride | Stonewall 50 events or to learn more about community grants, visit: www.worldpride.org
About NYC WorldPride 2019 | Stonewall 50 WorldPride 2019 | Stonewall 50 honors and celebrates the Pride movement and the 50th anniversary of the Stonewall Uprising. It’s the first WorldPride hosted in the United States, and the second North American WorldPride in the event’s nearly 20-year history. Media Contacts: Cathy Renna | Media Consultant at TargetCue James Fallarino | Media Director, Heritage of Pride Eboni Munn | Communications Manager, Heritage of Pride ###
About Bellweather Agency Bellweather Agency specializes in creative and marketing for cultural institutions and the travel and tourism industry. Started in 2016 by Emily Lessard, Louis Lee, and Jessie Moore, the agency has offices in New York City, Philadelphia, and San Diego. For more information, please visit www.bellweather.wpengine.com
About Heritage of Pride Heritage of Pride, Inc. is the volunteer-directed organization behind the official NYC Pride roster of events. 2019 NYC WorldPride Stonewall 50 will include more than 50 different Pride events for LGBTQIA+ and allied people of all ages, taking place during the last two weeks of June. Heritage of Pride’s mission is to work toward a future without discrimination where all people have equal rights under the law. We do this by producing LGBTQIA+ Pride events that inspire, educate, commemorate and celebrate our diverse community. For more information about NYC Pride and WorldPride 2019 | Stonewall 50, including opportunities to volunteer, sponsor, or purchase tickets, visit www.worldpride.org.
