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WorldPride NYC 2019 – Stonewall 50 Campaign

A vibrant, multi-channel campaign to celebrate history and today's diverse movement

  • 2019 Best Brand & Campaign by PR News

Bellweather led the strategy, marketing, and creative for WorldPride NYC 2019 – Stonewall 50 campaign, creating a vibrant, international, multi-channel celebration of the Pride movement and the 50th anniversary of the Stonewall Uprising. It’s the first WorldPride hosted in the United States, and the second North American WorldPride in the event’s nearly 20 year history. 

The Results


of events sold out prior to WorldPride

Increase in new site visitors, YOY

Project Attributions and Credits:

Sector
  • Non-Profit
  • Travel & Tourism
Disciplines
  • Campaign
  • Research + Strategy
Client Heritage of Pride, Inc
Team
  • Emily Lessard, Chief Strategy Officer
  • Louis Lee, Chief Creative Officer
  • Mamadi Doumbouya, Photography
  • Shideh Kafei, Hair + Makeup
  • Jacob Bengel, Stylist
  • Asad Pervaiz, Designer
  • Grace Han, Designer
  • Qadir El-Amin, Designer
  • Anamika Singh, Designer
  • Taylor Woods, Designer
  • Tandis Shoushtary, Designer
  • Giancarlo Hernandez, Junior Designer
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WorldPride NYC 2019 – Stonewall 50 Campaign

A vibrant, multi-channel campaign to celebrate history and today's diverse movement

  • 2019 Best Brand & Campaign by PR News
WorldPride NYC 2019 – Stonewall 50 Campaign

Championing a month of 30+ events

NYC Pride hosts over 30 official events, including iconic events such as the March, the Rally, and Pride Island. The campaign was built to adapt to audience and event.

When you add everything up – especially if you include local events which are held throughout the country – WorldPride is quite possibly the largest tourism event happening all of 2019.
Brian London
Travel Smart News

The Results


of events sold out prior to WorldPride

Increase in new site visitors, YOY