The 40th annual Healthcare Advertising Awards received over 4,300 entries this year. It is one of the most fierce competitions in the field. A national panel of judges looked at entries based on a number of criteria. Bellweather received two bronze awards for Integrated Marketing Campaign and Website Refresh for our work with MetroPlusHealth.
The Aster Awards is one of the nation’s elite competitions dedicated to recognizing outstanding excellence in health care advertising, marketing and communications. Winning entries are judged by a panel of industry experts. Bellweather received a gold award for Website Design for Metroplus.org.
Our website refresh for MetroPlusHealth represents a health insurance plan created for New Yorkers by New Yorkers. It also highlights their purpose-driven mission: “Health care for people, not profit.” Overall, the new website has seen a 34% increase in new visitors, year over year, and MetroPlusHealth’s membership has grown by 35%.
In total, Bellweather has received nine awards recognizing our work for MetroPlusHealth. Other recognitions include three silver awards from Anthem, one Webby, and two platinum awards from Hermes Creative. Congratulations to Vice President of MetroPlusHealth, Ken Louie and the entire team at Bellweather. MetroPlusHealth is a purpose-driven nonprofit now at the forefront of leading health care providers. To read more about our work with MetroPlusHealth, check out our Case Study.