OUR BIG IDEA
Create a 360-degree multilingual brand for NYC’s official health care provider, MetroPlusHealth.
MetroPlusHealth is a leading health care provider with decades of experience. We wanted to avoid the cookie-cutter visuals of health care and instead delivered a standout visual identity.
We helped re-envision the brand across websites, storefronts, equipment, and social media. The striking visual system that freshens MetroPlusHealth’s image while delivering a cohesive omni-channel brand experience. The new brand campaign highlights MetroPlusHealth's purpose-driven mission: "Health care for people, not profit."
STRATEGY DELIVERABLES
Audience Strategy
Competitor Analysis
Interviews
SEO Audit
Surveys
Creative DELIVERABLES
Brand Identity
Copywriting
Experiential
Usability Testing
"Our team spent months developing and testing our new brand look and feel—with both internal and external stakeholders—now New Yorkers can see we're a health plan that is as bold as they are."
Lesleigh "LIU" Irish-Underwood
Chief Brand & External Relations Officer at MetroPlusHealth
FEATURED RESULTS SINCE LAUNCH
+17
points up in brand consideration just 1.5 years after the launch of the rebrand
85%
respondents found this brand to be unique
