MetroPlusHealth is health insurance by New Yorkers, for New Yorkers. The brand proudly connects to NYC in visuals and voice.
"Our team spent months developing and testing our new brand look and feel—with both internal and external stakeholders—now New Yorkers can see we're a health plan that is as bold as they are."
Lesleigh "LIU" Irish-Underwood
Chief Brand & External Relations Officer at MetroPlusHealth