OUR BIG IDEA
Create a 360-degree multilingual brand for NYC’s official health care provider, MetroPlusHealth.
MetroPlusHealth is a leading health care provider with decades of experience. We wanted to avoid the cookie-cutter visuals of health care and instead delivered a standout visual identity.
We helped re-envision the brand across websites, storefronts, equipment, and social media. The striking visual system that freshens MetroPlusHealth’s image while delivering a cohesive omni-channel brand experience. The new brand campaign highlights MetroPlusHealth's purpose-driven mission: "Health care for people, not profit."
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-wildposting.jpg)
STRATEGY DELIVERABLES
Audience Strategy
Competitor Analysis
Interviews
SEO Audit
Surveys
Creative DELIVERABLES
Brand Identity
Copywriting
Experiential
Usability Testing
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-subway-entrance-ad.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-icon.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-member-card.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_07.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_01.jpg)
Our team spent months developing and testing our new brand look and feel—with both internal and external stakeholders—now New Yorkers can see we're a health plan that is as bold as they are.
Lesleigh "LIU" Irish-Underwood
Chief Brand & External Relations Officer at MetroPlusHealth
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_08.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_09.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_02.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_03.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_04.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/mph-casestudy-brand-10.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/mph-casestudy-brand-05.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/MPH_CaseStudy_Brand_06.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-mug.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-bottle.jpg)
![Gallery Image](https://bellweather.agency/wp-content/uploads/2024/02/bellweather-metroplus-health-van.jpg)
FEATURED RESULTS SINCE LAUNCH
+17
points up in brand consideration just 1.5 years after the launch of the rebrand
85%
respondents found this brand to be unique