THE CHALLENGE
MetroPlusHealth is NYC’s official health care provider known for decades of reliable service. And just like the city it cares for, MetroPlusHealth embodies uniqueness and rejects cookie cutter visuals. So, how do you craft a standout, multilingual brand identity and truly embody the spirit of New York City?
OUR APPROACH
We created a bold, multilingual brand system which was vital in a place like NYC. This brings MetroPlusHealth’s purpose to life across every touchpoint—from storefronts to social. The result: a vibrant, people-first identity built for New Yorkers.
FEATURED RESULTS SINCE LAUNCH
+17
points up in brand consideration just 1.5 years after the launch of the rebrand
85%
respondents found this brand to be unique
