OUR BIG IDEA
A multilingual campaign to connect with one of the most savvy audiences: New Yorkers.
Since 2019, Bellweather has led the research, strategy, design, and production for MetroPlusHealth's brand campaigns, focusing on driving consideration and expanding their audience.
Our comprehensive campaigns span all channels—including print, out-of-home, digital, and social media—in multiple languages, ensuring we reach and engage the maximum audience possible. At the heart of our efforts, the main brand message, 'Health care for people, not profit,' comes alive. This resonates deeply with one of the world's most discerning groups: New Yorkers. The results are compelling: a remarkable 34% increase in new website visitors year-over-year, a 25% rise in direct visits, over 18.4 million impressions, and a 20% growth in Instagram followers. These achievements underscore the effectiveness of our holistic strategy and creative solutions in connecting MetroPlusHealth with its community, reinforcing the brand’s commitment to accessible, quality health care.
