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MetroPlusHealth: 2024 Brand Campaign

Increase awareness around MetroPlus Health's $0 essential plan.


Create a campaign to showcase MetroPlus Health's $0 essential plan for New Yorkers.

Since 2019, Bellweather has led the research, strategy, design, and production for MetroPlusHealth's brand campaigns, focusing on driving consideration and expanding their audience.

Our team created a campaign to promote MetroPlusHealth's $0 essential plan,  highlighting that more New Yorkers may qualify for essential plans with MetroPlusHealth at $0, using the tagline "unbelievably good" to amplify this message.  This vibrant campaign is now live throughout subways and all over NYC,  showcasing that affordable health care is for everyone. All models are real MetroPlusHealth employees and proud NYC residents.