OUR BIG IDEA
Create a bold and visually engaging campaign to encourage NYC voters to hit the polls for the April Primary.
Bellweather’s visuals and aspirational messaging were created to empower NYC voters across all five boroughs.
By showing New Yorkers that they have a voice and encouraging them to vote in the Primary Election in April, we wanted to create visual and messaging elements to tap into each voter’s personal power to make a change. This campaign featured powerful statements and visuals that stood out and captured the attention of voters throughout New York.
