OUR BIG IDEA
Craft a compelling brand and campaign for NYC Kids RISE, a non-profit fostering economic opportunities through college savings accounts.
Our pilot audience, Queens School District 30, represents unparalleled diversity.
Through comprehensive research, we spearheaded the NYC Kids RISE launch, collaborating closely with staff and families in brand workshops and focus groups. This collaborative effort yielded a unified, responsive, and inspiring brand. All materials were designed in ten languages, and the website seamlessly supports translation into any of the 110 languages through Google Translate.
Through in-depth audience research, we led an unknown nonprofit to a launch with near-universal (96%) engagement.
We designed all materials in ten languages, and the website flawlessly transitions between all 110 languages supported via Google Translate.
