OUR BIG IDEA
Create a multi-language campaign to inspire on-the-go New Yorkers to exercise their voting rights.
Bellweather is proud to be the Creative Agency of Record for NYC Votes | NYC Campaign Finance Board, helping to inspire 8+ million New Yorkers to vote. By crafting campaign graphics in multiple languages — Bengali, Chinese, English, Korean, and Spanish — we reached voters regardless of language or background.
The 2022 campaign tagline, "Vote Today, Change Tomorrow" is a clear catalyst for voters. The tagline shifts to incorporate the issues that voters care about, becoming "Vote Today, Change Public Safety," "Vote Today, Affordable Housing" in video ads. Building off Pentagram's visual brand, Bellweather created a hopeful and actionable multi-channel campaign.
Bellweather is proud to be the Creative Agency of Record for NYC Votes | NYC Campaign Finance Board, helping to inspire 8+ million New Yorkers to vote.
Strategy Deliverables
Campaign Strategy
Competitor Analysis
Creative + Development Deliverables
Campaign Design
Copywriting
In-Language Assets
Production-Ready Assets
Video & Photography Production
Bellweather created the campaign graphics in five languages—Bengali, Chinese, English, Korean, and Spanish—across hundreds of assets.
FEATURED RESULTS SINCE LAUNCH
45.6
million impressions for the 2022 primary campaign
58%
of videos ads watched by voters beginning to end
