OUR BIG IDEA
Create a campaign to amplify New York City Hall’s community initiatives.
By creating an inspiring, multi-platform narrative, we were able to redefine and elevate civic branding standards.
Since 2015, we've crafted OneNYC, NYC's strategic blueprint. Our creative approach infuses complexity with excitement, showcasing NYC's journey toward resilience, equity, and sustainability. OneNYC embodies unity, optimism, and confidence, amplifying City Hall's boldest initiatives. Starting with Word and Excel, we sculpted custom icons, directed numerous images, and produced a 260-page report alongside a dynamic website.
Since its inception in 2015, we have designed OneNYC, NYC's strategic plan. The OneNYC brand projects unity, optimism, and confidence for New York City Hall’s most ambitious and far-reaching initiatives.
