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Aperture Foundation Rebrand + Website

An elegant, expansive brand to reinvigorate a historic cultural institution

Bellweather's institution-wide, cross-platform relaunch gave a top cultural institution an unparalleled new brand. This overhaul increased engagement at every point of entry: website visits, magazine subscriptions, development support, and book sales. Every piece and channel, including Aperture’s annual benefit gala and their publications, is now unified with clean, impactful visuals.

Project Attributions and Credits:

Sector
  • Non-Profit
Disciplines
  • Branding
  • Research + Strategy
  • Website
Client Aperture Foundation
Team
  • Emily Lessard, Chief Strategy Officer
  • Louis Lee, Chief Creative Officer
  • Sara Duell, Senior Designer
  • Caitlin Clingman, Designer
  • Qadir El-Amin, Designer
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Aperture Foundation Rebrand + Website

An elegant, expansive brand to reinvigorate a historic cultural institution

Aperture Foundation Rebrand + Website

Award-winning art books

Bellweather’s founding partners, Emily Lessard and Louis Less, have designed over twenty art books for Aperture since 2010, including the award-winning publications: Dandy Lion: The Black Dandy and Street Style; The New York Times Magazine Photographs; Martin Parr’s Lifes A Beach and Coloring Book; Richard Mosse’s Infra; Photography Changes Everything; Mexican Portraits; and Go Photo!