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Détroit Is The New Black

Contribute to the growth and evolution of Détroit Is The New Black, inspired by Detroit's history and the vision of its founder Rosalyn Karamoko.
Détroit Is The New Black


Create a flexible, open-ended brand identity that can be taken apart and reconfigured by designers, artists, and fans alike.

Inspired by Detroit's history and Détroit Is The New Black's vision, Bellweather helped relaunch the brand and streamline marketing efforts.

Started by founder Rosalyn Karamoko as a t-shirt line, the DITNB brand is a leader in the Detroit design scene and has grown to include events, international pop-up shops, and designer collaborations. The company needed a brand in order to grow. We delivered brand guidelines and a forward-looking marketing strategy to strategically broaden the DITNB audience.

When we first met with Bellweather Agency, we were a small local start-up. Bellweather saw our potential and gave us the tools and creative content to become a national brand. We couldn't be more stoked!
Roslyn Karamoko
Founder, Détroit Is The New Black

A flexible, open-ended brand identity

Instead of a singular logo, we created a flexible typographic system that anyone—designers, artists, fans alike—can take apart and reconfigure. This new alterable logo reflects the brand as a conversation on the past, present, and future of Detroit, its underlying socioeconomic and racial issues, and the City’s steady revitalization.