A flexible, open-ended brand identity
Instead of a singular logo, we created a flexible typographic system that anyone—designers, artists, fans alike—can take apart and reconfigure. This new alterable logo reflects the brand as a conversation on the past, present, and future of Detroit, its underlying socioeconomic and racial issues, and the City’s steady revitalization.
“When we first met with Bellweather Agency, we were a small local start-up. Bellweather saw our potential and gave us the tools and creative content to become a national brand. We couldn't be more stoked!”
Roslyn Karamoko
Founder, Détroit Is The New Black
Forward-looking strategy
Retail is at a crossroads—but that’s a reason to evolve, not to panic. We provided a 3-point marketing strategy that includes clear, actionable recommendations to support DITNB’s business growth. We also worked with to integrate DITNB’s great Instagram account and user-generated content throughout their e-commerce site.
