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Greater Baltimore Tourism Campaign

A targeted campaign to encourage local travel and inspire pride

Bellweather set out to promote local travel around the Baltimore region, encouraging metro-area residents to move beyond their annual pilgrimage into the City. A pervasive “been there, done that” mentality paired with pre-conceived notions around safety concerns—often overstated by the media—and parking hassles has resulted in locals journeying to nearby cities for special occasions instead of Baltimore. And, with COVID-19 unexpectedly rewriting the travel landscape as we know it, our goal of boosting the local tourism economy with this campaign only proved more imperative.

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Campaign
  • Research + Strategy
Client Visit Baltimore
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • Kyle McCloskey, Account Director
  • Kip Helton, Designer
  • Flavio Alvarez, Senior Copywriter
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Greater Baltimore Tourism Campaign

A targeted campaign to encourage local travel and inspire pride

Greater Baltimore Tourism Campaign

Swipeable social itineraries

The campaign uses swipeable, walkable itineraries as a tool for inspiration and action. Many of the images come directly from locals’ Instagram feeds.

Who we talked to:


responses in a geo-targeted visitor survey

brand workshops

stakeholders from six counties
Project Information
Learn about Our Process