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Visit Napa Valley Website

A mobile-first website designed to grow new audiences and connect with existing ones

Bellweather led research, strategy, and design for Visit Napa Valley's new website. Our website strategy blended multiple data sources including an extensive SEO audit, existing marketing research, and stakeholder insights garnered from dozens of on-the-ground interviews. The final website design brings the visual brand to life with layered content, playful mapping, and inspirational imagery that speaks to the incredible experiences found in Napa Valley.

The Results


Increase in New Users, compared to 2019

Increase in New Users, compared to 2020

Increase in Organic traffic, compared to 2019

Project Attributions and Credits:

Sector
  • Travel & Tourism
Disciplines
  • Research + Strategy
  • Website
Client Visit Napa Valley
Team
  • Louis Lee, Chief Creative Officer
  • Emily Lessard, Chief Strategy Officer
  • Kyle McCloskey, Account Director
  • Kyle Cevallos, Marketing Research Associate
  • Kip Helton, Designer
  • Giancarlo Hernandez, Junior Designer
  • Qadir El-Amin, Designer
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Visit Napa Valley Website

A mobile-first website designed to grow new audiences and connect with existing ones

Visit Napa Valley Website
Bellweather's thorough research and analysis enabled us to find ways to better engage with our website visitors. The team cleverly pulled through new branding and creative concepts to build an inspirational, beautiful website for an enhanced user experience.
Karen Wibbenmeyer
Senior Manager, Digital Marketing of Visit Napa Valley

Mapping that moves beyond your screen

Our research revealed that the different towns and appellations within Napa Valley could be unfamiliar to first-time visitors. To help inspire longer visits and expand economic opportunities throughout the region, we designed a valley-wide map to orient and inspire visitors. The map became a foundational brand element and is used throughout the website, in visitor guides, and as a super-graphic on the Napa Valley visitor center.

The Results


Increase in New Users, compared to 2019

Increase in New Users, compared to 2020

Increase in Organic traffic, compared to 2019

Who we talked to:


interviews with local leaders and business owners

organic search queries analyzed

audience interviews

brand workshop in Napa
Project Information
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